Tres Reyes Celebration

Tres Reyes 2024 in Pictures

By the numbers:

2020 Tres Reyes: 400 children received a free toy in Madison

2021 Tres Reyes: 800 children received a free toy in Madison

2022 Tres Reyes: 700 Children received a free toy in Madison + 70 Bikes were given away

2023 Tres Reyes: 350 Children received 2 toys in Madison (700 toys total)
2023 Bikes and Books event: 76 bikes + 306 books and 660 toys

New! 2024 Tres Reyes: 563 attendees to the event where children received toys in Madison and Sun Praidie location (2100 toys total).

In 2024 we were able to give more than ever! with a over 2000 toys for children ages 0 to 14

If you would love to contribute for the 2024 edition, check out our 2024 Toy wishlist

Toy Wishlist 2025

Despite the endless challenges that human beings face, it is critical to celebrate with great joy whenever happy moments come. Three Kings Day is one of the special days many Latin American Families celebrate. It remains a significant cultural identity of Latin Americans' heritage and traditions. Through this celebration, Centro honors the roots of the community while keeping traditions alive and celebrating the young ones.

At Centro, we acknowledge our organizational role of enhancing cohesion, joy, and love among families. It remains our goal to make families happy by distributing gifts.This celebration unifies generations, fosters bonds within families, and brings back memories of children and parents.

The number of kids we serve increases yearly, becoming an authentic tradition in Dane County. We are grateful that Tres Reyes has become an inclusive cultural celebration for Latinos and non-Latinos.

We invite volunteers, agency partners, and staff to participate by helping with setup or managing the logistics before, during, and after the celebrations. Other community activities of the Tres Reyes include preparing hot chocolate, cleaning, labeling the gifts, delivering the toys, and organizing kids' activities.

We look forward to receiving and rejoicing with a great multitude at Centro. It will be our incredible joy to witness your contributions, presence, and participation on this important day.

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Past Tres Reyes Celebrations

2022 Tres Reyes Celebration community!

With over 700 toys and 70 bikes, we were able to bring joy to kids on Friday January 7th.

In early 2022 this was one of the first major walk-through event.

2021 Tres Reyes Celebration: A great day for our community!

Thanks to the support of our sponsors, agency partners, volunteers, supporters, and staff, the massive task of home delivery to 808 children (compared to approximately 400 children served in 2020) was accomplished.

This event showed that when heart and commitment are aligned great things can be accomplished. Community means unity and solidarity even in a time full of uncertainty.

2020 Tres Reyes Celebration:

Centro’s Tres Reyes Celebration Set for Saturday - Dave Dahmer, Madison 365, January 10, 2020

THANK YOU TO OUR SPONSORS, PARTNERS AND SUPPORTERS

2022 Agency Partners - OFFICIAL LIST updated annually by Development

Do you want to help us bring joy to the children in our community?

From collecting gifts, to wrapping them, to fixing snacks -- this celebration wouldn't be possible without the support of the many volunteers and donors who help us year after year. Mil gracias!

Please consider getting involved in one the following ways:

Organize a toy drive with your neighbors, friends, and co-workers and donate the gifts to Centro.

Make a gift to Centro that we can use to help purchase toys and supplies for the event. Please contact [email protected] for details.